Welcome emails are important to establish trust between a business and a new subscriber. Think of it as meeting someone for the first time. You wouldn’t shake someone’s hand then immediately try to sell them something. You’d introduce yourself first and engage in a bit of a small talk.
A welcome email functions the same way. It lets people know what they can expect from you and how often.
Email lists are an integral part of our business. Unlike your followers on Instagram, your email list is something you truly own. Use a welcome email to put your best foot forward.
Here are 5 tips for creating effective welcome emails:
- Introduce the brand / individual – Use this opportunity to introduce subscribers to your brand or the face behind the brand. Tell them a little bit more about yourself such as how you got started or what makes your company special. When people feel connected to a business they are more likely to be loyal.
- Set expectations – Let readers know exactly what they’ll be getting from you. Can they expect to learn a new skill? How often will they be getting emails from you? By setting expectations it gets your subscribers excited to see what’s coming next and it helps you stay consistent.
- Create a good first impression – Does your email make a great first impression? Does it make your brand memorable? Your welcome email should be inviting but not overwhelming. Don’t get bogged down with flashy graphics or too many buttons.
- Increase credibility – Many customers don’t trust newly discovered brands. A welcome email can help you “warm up” new customers faster.
- Deliver value – Use your welcome email to provide instant value to your subscriber. A quick way to do this is provide a freebie. You could create a quick PDF of all your favorite content creation tools or 5 things you couldn’t live without.
- Reinforce benefits – A welcome email is a perfect chance to reinforce the benefits of using your product or service. Show them how to use your product. Explain how much time they can save by using your product or service. Address any problems, pain points or your most frequently asked questions.
On average, there are 200 emails in a person’s inbox each day. Make yours worth reading by providing value or giving a peek behind the scenes of your business. Use your emails to build a sense of community amongst your subscribers.
