Pop-ups are an effective marketing tool and can generate a lot of email signups for businesses. However, if used incorrectly they can have an alternate effect. Scaring away a potential customer. You don’t want to run the risk of losing out on a potential sale with a badly placed pop-up.
Scaring away customers can cost you more than money. I can also have an impact on your SEO through higher bounce rates etc. On the flip side, by using pop-ups effectively, you can gain more email subscribers, more sales and a higher level of interaction with your brand.
Here are 7 ways to effectively use pop-ups:
A timed pop-up will only appear after a predetermined number of seconds. Ten seconds for example. It’s based on user activity on a specific page. If the user is still on your page after 10 seconds, there’s a good chance they are starting to engage with your content.
A pop-up that shows when a user is scrolling through your site, is working on an activity basis. The pop-up would be set to show at a certain scroll percentage. For example, 50%. This means that once the user has scrolled down 50% of the page, the pop-up will be shown. This is action based, which means the user has chosen to engage with your website.
Page-based pop-ups will trigger because the user has visited a set number of your pages or because they’ve visited a specific page. For example the pricing page. This can be combined with a timed pop-up, to show a relevant message to an engaged user.
A pop-up could be set to only show after a click action has been taken. Imagine a person has requested specific information and is therefore expecting something to appear on their screen. For example, clicking on a link for a coupon code and the code pops-up on the screen.
Pop-ups can be shown in many different ways. One of the most common and jarring is a full-screen pop-up. While these can work, they do interfere with the browsing experience heavily. Some better options would be a smaller pop up in the center, a banner at the top or bottom of your website, or a slide-in option from the lower left or right corner.
Pop-up frequency needs to be carefully managed so as not to overwhelm or frustrate a visitor. Set a limit on the number of times that someone will see a pop-up during their browsing session. It would also be a good idea to use a cookie to ensure the pop-up is not shown for a long period of time after the user has specifically closed it.
Seventh: Exit Intent
An exit intent pop-up is quite an annoying experience for someone who has chosen to leave your website. It can win back customers with the right message, but must be used sparingly and with great caution. This type of pop-up is best reserved for a limited time promotion.
Pop ups can help or hinder your business. Make sure you use them sparingly.