Ever reaped the benefits of being a part of a VIP program? Maybe you’ve earned enough Starbucks Rewards to redeem a free coffee. Or maybe you’ve stayed at a hotel brand enough times to earn a free stay? Or perhaps you got to experience early access to a film before the general public has the chance to see it? Then you know the power of what a VIP program can do for you as a consumer as well as a business owner.
VIP programs help to create customer loyalty and boost brand engagement. These programs work because they are highly motivating, make your brand feel exclusive and allow you to create an emotional connection with your customers.
Here are 6 reasons you should strongly consider implementing a VIP program for your business.
Reason 1: Boost sales numbers
Providing a VIP program encourages customers to return to your business frequently to make additional purchases. With certain VIP benefits such as a special discount or offer, this can increase the number of sales made, even at slower times of the year.
Reason 2: Increase brand loyalty
When customers feel included and part of something special, they will have more loyalty towards your brand. One of the best ways to do this is to incentivize their return through loyalty points and exclusive offers based on purchases.
Reason 3: Encourage customer engagement
A VIP program or loyalty rewards program often include regular offers and opportunities that encourage your customer to check in frequently and see what’s new. This pattern leads to more interaction with your brand across social media, as well as on your website.
Reason 4: Make customers feel special
A VIP program gives customers an opportunity to feel like they’re part of an exclusive club. One example of this could be early access to a new product or service, prior to it becoming available to the public.
Reason 5: Generate helpful feedback
When customers are part of a VIP program, they could get early access to a product in exchange for their feedback. That feedback could be used to improve the product or service.
Reason 6: Create more referral opportunities
As part of a VIP program, there’s a great opportunity to incentivize sharing. A person could receive bonus reward points for referring their friend to your service. It’s very easy for someone to recommend a brand if they’re happy with the product. Word of mouth is one of the best forms of advertising. Give your consumers something to talk about.
Bottom line: A VIP program offers exclusive rewards to your most loyal customers, giving them more reasons to spend with and promote your brand. This might be the best time to implement a program for your business.
Looking to increase customer loyalty with your business? Schedule a strategy call to see if we’re a good fit to help.
