When was the last time you went on your website? You may think it’s easy to use, but what about your customers? Word of mouth can make or break your business. One way to prevent that is through a good customer experience.
If you haven’t audited the content on your website in the last 6 months, it’s high time you did.
Auditing your content can help you in three main ways.
First, it allows you to see what content needs to be updated. This is beneficial if you’ve changed your prices or altered or added services.
Second, you’re able to make sure all of your links are working. This is imperative if you sell products on your site. A broken link can cost you thousands of dollars.
Third, you can make changes to your SEO. By keeping it current, it allows you to show up in more searches.
Not sure where to start? I’ve created a 6 step process to help edit your website content.
Step 1: Create a Spreadsheet
This will help organize your thoughts and keep all of your corrections in one place.
Step 2: Define your Goals
What is the purpose of your site? When people land on your website what do you want them to do? Once you decide on the purpose of your site it’s easier to audit.
Step 3: Make a List
Write down everything you’d like to include in your audit. From landing pages to blog posts, leave no stone unturned. If your site is large, a tool like Screaming Frog can make things easier by checking for broken links, duplicate headers etc. automatically.
Step 4: Categorize your Content
Include the type of content in one column and in another write down the analytics. Also include the date it was published or the last updated. Older blog posts can be updated with new information for an SEO boost.
Step 5: Data Analysis
Think about what you’re trying to achieve. If you’re looking to get more SEO visibility, look into rewriting headers and blog post titles. If you’re interested in updating content, flag information that might be outdated. Finally, look at the level of traffic that each page one of your pages receives. For pages that get a lot of traffic, it’s important that these feature the best content.
Step 6: Action Plan
Make a list of all the action items and assign them each a priority and timeframe.
By incorporating regular website content audits you can stay at top of your clients minds and the search results.
Need some help?
If you’d like us to test how well your content perform, schedule a strategy call.
