Getting local reviews is one of the main ways to encourage new business. It gives potential customers the confidence to engage with you when they see a history of satisfied customers. But how do you encourage your customers to provide you with reviews? Here are 4 simple ways to encourage reviews.
- Include a card with their purchase – If you interact with your customers in person, one effective way of requesting a review is by handing a business card to the customer once the transaction is completed. You can simply ask the customer if they would take the time to leave a review about their experience with your product, service, or staff. Having a shortcut link to your preferred review site is ideal in this case.
- Include a message on your invoice – Asking for a review on the customer’s invoice is a great way to encourage them to leave feedback. It’s a smart idea to feature a link to the page where the customer could learn how to leave a review. E.g. “Love our service? Leave a review at domain.com/reviews”. Best of all, if you set this up as part of your main invoice template, it will always do the work for you.
- Signage – If you own a retail store or brick and mortar businesses, you could print and display signage around the store and checkout to encourage customers to leave a review. You can also employ a similar approach by using signage on your website and creating a dedicated reviews page. If you have enough reviews, you can pepper different ones on different pages of your website, including your home page for added social proof of your service.
- Conversation – One of the most effective ways of getting a review is simply to talk to your customers. This can be face to face in your retail store, in a meeting, or online. Conversation is key to building a connection with your customers and motivating them to share their feedback. So remember to strike while the iron is hot, ask for the review when your customer is most excited about their experience.